There is the availability of a plethora of devices for accessing the internet. The statistics have provided that the mobile internet users have overtaken the other devices like desktops. The screen size of the desktop or the computer and mobile has a huge difference. But the websites should open in all, irrespective of the size of the screen. Exactly this is the motive of the web developers when they are faced with the challenge of designing a single website which is fully operational on all the devices. Thus the Responsive web design became to the fore and gained immense functionality and popularity.
Still, it is very important to understand the key features which make Responsive web design very popular among the users.
- It supports the multi-device operation
With the increase in the Smartphone technology, the internet became the household name and is easily available on the palm-sized screen of the mobile. Thus the website should be designed in such a way that all the content of the website is easily readable in the devices irrespective of the size of the screen.
- Keeping a single site is functional
Obviously making multiple websites of the same company to be accessed on the different screens actually sounds insane. Thus the same website should be empowered to cater the requirements of all the devices.
- Google also recommends the Responsive Web Design
Google also recommends that the website should be enriched with the features of a responsive website because the rankings are also based on the Utility and Functionality points of the websites. And in the case of a Responsive website, both functionality and utility are very high. Thus to increase the SEO of the website, it is highly recommended to have a Responsive website.
- It is cost –effective
It is a onetime investment kind of stuff. Though it takes a little longer to be assembled, yet once it is integrated and interlaced properly, the output is for the long run. The website is thus designed by the developers in a way which allows easy tweaking and updating of the site from time to time. The cost incurred in the management and maintenance of such website is very low.
- The future scalability of the responsive websites is very high
From time to time, new devices are being introduced in the market. Every now and then new phones get introduced in the market. The website is already empowered to face such challenges as these are inbuilt with features which give them superior scalability.
- Improves conversions
As the website is easily accessible with multiple devices, the rate of conversions of such websites is very high. The visitors can easily make purchases and thus the conversions are actually very high without any doubt.
It is not a trend anymore to have the Responsive website. It has become the need of the hour. A smart player is one who changes the moves according to the demand of the game. And the exactly responsive website is the demand in the market.