1.Machine learning and Artificial Intelligence
Machine learning provides systems the ability to automatically learn and improve based on experience and without being explicitly programmed.
They access data and learn by observing patterns in data without human intervention or assistance.
It delivers results faster and more accurately and helps to identify profitable opportunities or dangerous risks.
Artificial Intelligence also deals with the ability to analyse visual inputs such as gestures ,object and facial recognition.
Machine Learning is a core aspect of Artificial Intelligence.
The Facebook News Feed uses machine learning to personalize each members feed.If a person is more likely to click/interact with posts from a certain person ,the software identifies those patterns and populates the news feed with similar content.
Virtual Assistants like Siri and Alexa are also powered through machine learning.They combine deep learning models to interpret speech and take the appropriate action like scheduling a meeting ,getting driving direction etc.
Apps for wearable devices.
Revenue in the wearable segment amounts to US $14,528 million in 2019.
The revenue is expected to show an annual growth rate of 4.7 %resulting in a market volume of US $ 17,427 million by 2023(Source:Statista)
Healthcare app are the most immediate application from contacting people in the event of an emergency to monitoring heart rate and other trackers that gather information to help better tailor our care plans
Wearable apps allow users to listen to music(Spotify) ,hail a cab(Uber), stream podcasts (Wear Casts),direction to places(Google Maps) and much more right from your wrist.
3.Internet of Things
The internet of things is a concept where everyday devices being connected to the internet and being able to identify themselves to other devices , connect and interact with them
Your mobile device will faciliate and act as an interface for controlling other devices.
Gartner forecasts that 14.2 billion connected things will be in use in 2019, and that the total will reach 25 billion by 2021, producing immense volume of data(Source:Gartner)
Some of the applications are
- Connected cars wherein people will be able to use their devices to start and stop the car,connecting and syncing the various devices to each other so there is a seamless experience.
- Iot in agriculture –Insights from the data about the soil condition ie moisture and nutrients ,weather conditions ,and controlling water usage all help farmers to increase food production and keep with the increasing demand
With a chatbot you can help customers get answers to common questions without hiring another customer service rep.
This will give customers consistent and quick access to the required data.This will be especially prevalent in the consumer based services.Customers wont have to wait in line or stay on hold .
“Gartner Says 25 Percent of Customer Service Operations Will Use Virtual Customer Assistants by 2020″
5.Augmented Reality and Virtual Reality
Augmented reality uses the existing environment and overlays new information on top of it
Augmented reality features in social media apps like Snapchat,Instagram and Facebook allow users to project various elements into the real world via their smartphone camera.
Face filters are being used in Instagram and Snapchat.
Facebook allows people to virtually try out accessories to help them visualise what they would like with the product.This helps advertisers sell their product in the news feed.
Virtual reality creates an artificial environment .Primarly known for its gaming applications,it also has applications in healthcare ,education etc
The augmented and virtual reality (AR/VR) market amounted to an forecast 16.8 billion U.S. dollars in 2019 and is expected to expand drastically in the coming years, with forecasts for 2023 eclipsing 160 billion U.S. dollars (Source:Statista)
6 Mobile Wallets
Mobile wallet is a virtual wallet that allows users to send and receive money by mobile devices.They can be used at merchants listed with the mobile wallet service provider.
The advantage of this would be the ability to shop anytime and from any place.
Mobile wallets also offers various discounts ,offers and cashbacks.
7 Instant Apps
Instead of downloading an app from the Play Store and using up your phones resources ,Android users can try the app before they buy.They look and operate just like any other apps installed on your phone.
Using an Instant App is similar to browsing on a web page but the with the appearance and capabilities of an Android App.
The instant app remains on the smartphone as long as the app window is open.
8 Mobile app Security
Phishing attacks are becoming more sophisticated and effective.Mobile phishing tricks mobile users into opening infected files, clicking on malicious links or downloading malware from emails
Numerous mobile apps have been the source of data breach.New regulations like GDPR have been enforced to urge organisations to secure their mobile framework and all the information it handles, holding them responsible in case of a breach
9 On demand apps
On demand app is a mediator between the customers and providers of different services .Users pay a small fee for faster and more convenient service.This model is much more profitable,resourceful and easily scalable.
Uber allows you to travel to other locations in a fast and convenient way.
Netflix lets you watch the shows you like, for however long you want and at any time.
Mobile apps are definitely not going to solve all your business problems.They can certainly help in most cases provided they are done right with a clear plan and with clear objectives to measure success