How responsive website design can boost your traffic

Do you have a website?

Have you tried to open your website in a mobile or Tablet?

Is your site readable and perfectly aligned in all these devices?

If not you have to consider a revamp of your website to improve your online presence and ultimately boost your traffic.

What is Responsive Web Design?

Responsive design is a web design and development technique that creates a site that adjusts itself to the size of a user’s screen. Responsive design will enhance a user’s browsing experience by creating a flexible and responsive web page to fit in to the device that is accessing it.

Still hard to find out what is the difference between a responsive design and a normal design.

Visit our website from your mobile, tablet and PC to get a clear picture on responsive website.

Due to a massive audience shift towards mobile browsing, responsive design has become the simplest way to reach users across multiple devices and ensures a unmatched user experience.

There are a lot of advantages for a responsive website in drawing more traffic to your website.

Increasing your reach

Increasing use of the internet on tablet and mobile devices has been the driving force behind this development.  Traditionally users would be re-directed to a device specific site, but responsive design eliminates this by having one site which can be implemented across all devices.

With the increase in sales of tablets and mobile phones responsive design has never been so important for those looking to optimize their online presence Indeed, some major sites are already experiencing up to 70% traffic from tablet and mobile devices, it is vital importance to accommodate the smaller screen size in a design to achieve strong commercial.

Increase in conversion rates

As responsive design improves site experience for the end user and as there is no need for redirection, use of normal Cascading Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel.  This will have a positive impact on your conversion rates as people are familiar with navigation and site use across devices.  Responsive design removes some of the barriers that are present in traditional approach i.e. in functionality, performance and consistent look and feel.

Increase your visibility in search engines

From April 21, 2015 Google will use Responsive design as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.

Most of the modifications to the Google Search Algorithm have only a low- impact on search results, however Google says the effect of this change will be very high. It is very important for any business owner with a website to respond accordingly.

Additionally Google suggest that mobile optimized, responsive sites are featuring prominently in localized search results. This is obviously one of the huge advantages of having a Responsive website to stand out of the crowd.

Save time and cost on development and maintenance

Another main benefit of a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across a number of websites also increases your development, support and maintenance overhead. As styles are re-used and optimized by device standardized testing methodologies can also be used.


With all these cutting edge advantages, Responsive Website will definitely draw more traffic than a normal website. It’s recommended to update your company website to the latest technology to improve your online presence.

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